A lack of beer is never a good thing.  I heard on a local radio station that
one of the reasons recorded that the Pilgrims were anxious to land in the
new world was that they were low on beer.

Cheers

Bill+
----- Original Message -----
From: "Michael L. Ward" <mward@...>
To: <faithandlife@...>
Sent: Wednesday, June 26, 2002 7:23 AM
Subject: Re: [FaithandLife] Beer


Erich+

You're too late; it's already been done.  One of the slogans that Guiness
used to use (maybe still do in Ireland) is "Drink Guiness -- It's Good for
You."  Doesn't it figure that the Irish would go there??

MLW+


----- Original Message -----
From: "Rev'd Canon Erich A. Zwingert, SSC" <ezwingert@...>
To: <faithandlife@...>; "Wayne McNamara"
<wayne.mcnamara@...>
Sent: Tuesday, June 25, 2002 7:03 PM
Subject: Re: [FaithandLife] Beer


> Wayne+
>
> Thanks for the info. It speaks to my heart (or my beer as the case--pun
> intended-may be). I can just see the ad campaigns:
>
> Doctor and Nurse examining an obviously sick person, all looking very
> serious. The Doctor asks the ailing patient about his life habits,
> especially focusing on his copious consumption of vodka and then finally
> pops the all important one "Do you want to live longer?" The doctor then
> gestures to the nurse and she opens the refrigerator across the room
filled
> with bottles of Russian Standard (then fade to black and white lettered
> words appear) BEER--The Drink of life!!!
>
> Sounds positively poetic to me.
>
> Blessings,
> Erich+
> ----- Original Message -----
> From: Wayne McNamara <wayne.mcnamara@...>
> To: <faithandlife@...>
> Sent: Tuesday, June 25, 2002 5:47 PM
> Subject: Re: [FaithandLife] Beer
>
>
> Maybe of interest.
>
> Wayne+
>
>      By Alex Ritson in Moscow
>       BBC World Business Report
>
>
> Russia's love affair with vodka goes back centuries.
>
> In the days of the Soviet Union, you would have been hard pressed to find
> any other decent alcoholic drink in the average Russian bar.
>
> But in the last seven years the vodka industry has been facing
increasingly
> stiff competition from a rival product.
>
> Beer has become one of Russia's biggest success stories with the
population
> already spending about $5bn (£3.4bn) a year on the drink.
>
> "European" image
>
> Alexei Krivoshapko, who follows the Russian brewing industry for United
> Financial Group, said the industry had grown 20% by volume on average over
> the past seven years.
>
>
>
>
> "The Russian beer market has become the fifth largest in the world as of
> last year - after China, the States, Germany, Brazil," he said.
>
> The prospects for further growth are excellent, according to Richard
Musson
> from Sun Interbrew.
>
> He said beer is already dominant over vodka in the under 30s age bracket
and
> is seen as "extremely European".
>
> "When Russians go abroad... they see Europeans drinking a lot of beer," he
> said.
>
> "So beer has this very modern, European image, whereas vodka is very much
> what your father drank."
>
> Upmarket
>
> Rustam Tariko, who owns one of the country's leading brands, Russian
> Standard, said the smart manufacturers were going upmarket.
>
>
>
> But despite the growing market share of both beer and premium spirits, the
> truth is that 70% of alcohol spending in Russia still goes on cheap vodka.
>
> Because it's cheap, you get a lot more alcohol for your money.
>
> Alexei Krivoshapko said very low taxes on vodka mean there's no prospect
of
> a level playing field.
>
> "Currently there's a very high price for beer and a very low price for
> vodka... in fact you can get drunk for $2," he said.
>
> Beer as a soft drink?
>
> With the average Russian man currently dying below the age of 60, and many
> health professionals blaming cheap vodka as a major factor, Richard Musson
> from Sun Interbrew says Russian brewers are in an unusual position.
>
> "Beer is, under Russian law, considered a soft drink," he said.
>
> "Beer is something that you have for refreshment when you don't want to
> really drink.
>
> "It helps men to communicate without making you fall over and beat up your
> wife and do other terrible things."
>
>
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