Mark+

I think you're right.  And I think the only thing that keeps older
translations like the RSV alive is the fact that every mainline church
in the USA has them sitting in the book racks, and their liturgies are
based on it.  The NRSV is beginning to push it out, though (ugh!!).

Wonder where my Zondervan "Gee, I Can't Believe It's Tax Season Again"
study Bible has gotten to....

MLW+


Mike+,

I think it would have been hard to come up with "the best ticket," at
least in the Western Church at large.  The publishing companies will
just publish those translations and editions for which there is a
market.  When I worked at Barnes & Noble, the best sellers were not
particular translations, but the gimicky ones like "The Bible for
Teenagers" or "The Bible for Working Moms."  Fascinating to see how
Scripture has been catagorized and marketed according to
self-identities.  In fact, we're seeing fewer and fewer Bibles marketed
to Church parties (Evangelical, Catholic, etc.) and more and more to
fairly artificial cultural identities.  And, of course, all of this is
done in order to make a buck for the publishing company.

Mark+