Could it be that some of the easy-believism, easy-baptism (as well as  
the lack of concern to be baptized) stuff comes about b/c of a lack  
of preaching the whole salvation message, in the pulpits and in daily  
life?  In many other countries, the believe/repent/baptize line is  
very clearly what will separate them from their family and even mean  
death.  They see it all the time--they see the stark contrast between  
following Christ and not.   Baptism is the clincher, and isn't  
entered into lightly (but IS entered into immediately after the  
profession of faith).  In countries such as the USA that has some  
more religious freedom, being a disciple of Christ does not usually  
mean death, but a true walk with Christ will mean true persecution of  
some type, will mean emptying ourselves of all we hold dear, if need  
be, and will most definitely mean pursuing a life that is  
increasingly and obviously different than those around us.  Maybe we  
don't see enough true Christianity to make the salvation message and  
believe/repent message.. very clear.   Somehow, onlookers should see  
that, to enter into this means leaving all, counting the cost -- it  
becomes part of the whole message.    It is no longer I that live.   
Baptism becomes profoundly clear, immediate, and not entered into  
lightly as well.   "I was dead and now am alive w/Christ.  Baptize me  
so I can be on my way as His follower!"